Laura’s passion for popular culture and design has lead to a diverse career in graphic design and art direction spanning editorial, identity, branding, advertising and interaction design. She was one of the founding employees of Wieden + Kennedy’s New York office, where she worked for five years—ultimately as design director. Laura has also worked in-house for brands such as Ralph Lauren and J. Crew, and in the editorial art departments of Details, George, and Elle, where she began her career assisting publication director Régis Pagniez.
Laura Forde studied Art History and French at Smith College, and received her MFA in Design Criticism from the School of Visual Arts. She has taught graphic design at The Cooper Union School of Art, served on the board of AIGA/NY, and her writing about design has appeared in Eye, Back Cover, Big, The Daily Note, as well as the Japanese publication Petit Glam.